Brontide® on the bottle


Distinct labeling

As consumers become more educated on sustainability practices, it’s now more important than ever to effectively communicate your company’s sustainability efforts. Make your mark on sustainability by including the Brontide logo on your packaging or marketing support. As the “hero ingredient” in your product, feature Brontide natural butylene glycol as your penetration enhancer alongside cosmetic benefit claims or as a functional differentiator.  Click here to learn more.

On the front label, the Brontide logo can be used to differentiate your personal care products. On the back label, the INCI name for Brontide is “butylene glycol,” and the ingredient can be described as “butylene glycol (natural)” or “butylene glycol (Brontide®)” on your packaging or marketing support. For quick reference, this information can also be found on our Brontide on the Bottle labeling guide.

To request the style guide for the Brontide trademark, as well as licenses to use the trademark for your product or company branding, contact Kyle Huston at [email protected].

Natural qualified

Consumers are becoming increasingly concerned about greenwashing as more companies are promoting natural and sustainable products without providing verifiable data or substantiation. Answer consumer demand for transparency with Brontide natural butylene glycol. This multifunctional ingredient is supported by data-driven, third-party assessments and certifications that can help substantiate your personal care products as well as your company’s sustainability story:

Approvals & Certifications

100% Biobased USDA Certified Biobased Product

The USDA Certified Biobased Product label displays a product’s biobased content. This is defined as the portion of a product that comes from a renewable source. By choosing a certified biobased product like Brontide natural butylene glycol, companies can support their sustainability claims knowing the USDA and federal government stand behind the accuracy of the claim stated on the label. USDA Certified Biobased products have achieved third-party verification of biobased content using ASTM D6866 testing, which measures the amount of biobased content.

ISO 16128-1

Brontide natural butylene glycol conforms to ISO 16128-1 as a Natural Ingredient with a natural index of 1. ISO 16128 is an international criterion for defining cosmetic ingredients and products. To meet the definition of natural, an ingredient must be sourced naturally and be found in nature. Ingredients obtained from fossil fuels are excluded from the definition. Did you know?  1,3-butylene glycol is naturally occurring and is found in common superfoods like avocados and coconuts.

Award-winning ingredient

Brontide natural butylene glycol has earned repeat recognition for its innovative clean manufacturing process.

EPA 2020 Green Challenge Award

Geno won the prestigious 2020 Green Chemistry Challenge Award given by the U.S. Environmental Protection Agency (EPA) for its Brontide natural butylene glycol. This win marks the third EPA award held by Geno and makes them one of only four companies to win the award three times in the program’s 25-year history.

ICIS Innovation Award 2017

Geno won the ICIS Innovation Award in the Small and Medium Enterprise (SME) category for its Brontide natural butylene glycol process. Granted by ICIS, the world’s largest petrochemical market information provider, this award recognizes innovation in products and processes with better use of energy and raw materials, improved economics, safer performance, and lower environmental impact.

To learn more about Geno’s Brontide natural butylene glycol visit, brontidebg.com, and discover our sustainability impact calculator to predict environmental footprint savings when replacing petroleum-derived butylene glycol with Brontide natural butylene glycol.


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