Measure your impact with our Sustainability Impact Calculator


Predict your environmental footprint savings

Our interactive calculator makes it easier for personal care companies to substantiate sustainability claims and achieve greater transparency with Brontide® natural butylene glycol — an eco-friendly alternative to petroleum-derived butylene glycol.

Our impact calculator’s dynamic estimator empowers personal care companies to predict environmental footprint savings when replacing petroleum-derived butylene glycol — an ingredient commonly used in personal care products — with Geno’s plant-based alternative, Brontide natural butylene glycol. Personal care companies can instantly measure the environmental impact of using larger volumes of natural butylene glycol and delivering it to more consumers, in a single product or an entire product line, by simply entering the volume intended for use.

Verified data

The sustainability impact calculator uses data from Geno’s peer-reviewed Brontide life cycle assessment (LCA) ISO 14044. According to Geno’s independent, comprehensive LCA, Brontide natural butylene glycol can slash greenhouse gas emissions by about 51% compared to conventional production.

Geno’s Brontide natural butylene glycol reduces global greenhouse gases by 1.92 kg CO2 per kilogram used compared to conventional production. This means the ingredient has the potential to reduce global greenhouse gases by nearly 100,000 tons of carbon dioxide equivalent (CO2e) per year and eliminate the use of 50,000 tons of acetaldehyde, a carcinogenic and mutagenic ingredient used in
conventional production methods.

The U.S. EPA Greenhouse Gas Equivalencies Calculator is used to calculate this data further and provide users with three additional equivalencies, including greenhouse gas emissions from the number of cars driven for one year, emissions avoided by incandescent lamps switched to LEDs and carbon sequestered by tree seedlings grown for 10 years.

Try our impact calculator and discover your environmental footprint savings. To learn more about Geno’s Brontide natural butylene glycol visit,  our product page and learn how Brontide natural butylene glycol can help brands substantiate their commitment to creating natural, sustainable products.


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